For a long time, optimising for search engines and optimising for users were two different jobs. However, as search engines have become ever more sophisticated, the two tasks have moved closer together. Now there’s actually a case for saying that your best long-term approach to SEO would simply be to make your website purely with ...Read More
Search engine optimisation is all about getting traffic from the search engines. Many search engine optimisation professionals lose sight of this in their quest for rankings. It is important to remember that rankings are simply a means to an end. Targeted search terms The classic example would be a site that is targeting five or ...Read More
Focusing on particular keywords and key phrases is short-sighted and counterproductive. Put too much emphasis on one thing and something else is bound to give – in this instance, it will be your search engine rankings for related phrases. Managed SEO campaigns can often be altogether too clinical. The quest for measurable results can lead ...Read More
When optimising a website for the search engines, the best measurement of success is traffic. Rankings are a means to an end. Sometimes you might find yourself in a position where your rankings are good, but your traffic is quite poor. There are several reasons why this might happen. Localised results For a lot of ...Read More
At present we have a situation where social networking sites are increasingly responsible for directing web traffic to different websites. This is occurring primarily through Facebook and Twitter and it is happening at the expense of the search engines. Google is no longer the first point of call for a large proportion of internet users. ...Read More